Ginger&JaggerBranding, Featured, Video
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Ginger & Jagger is a contemporary brand, designed and produced in Porto, land of craftsmen and age-old tradition, that answers the demand for a product differentiator, with an intense and passionate personality in the field of furniture design, taking as its starting point the dichotomy nature / sophistication. Ginger & Jagger is a product design brand that prides itself on creating handcrafted high-end contemporary products inspired by Nature.
Branding, Print, Art Direction – 2012
The Ginger, The Jagger
“Ginger breathes deeply. She’s just climbed a mountain. She’s never felt air this pure. The view of the forest is breathtaking. The river seems even more commanding from above. The world now seems so small. Ginger smiles. She’s found her freedom again.
Jagger reads Ginger’s letter. She doesn’t send pictures of the places she writes about. Jagger doesn’t write back. Instead, he designs. His creations are unraveled by her travels, by his memory of her. He hopes she smiles when she sees them. They are dedicated to her. These are his love letters”.
Near and Far
The brand is for those looking for novelty, for those who prefer originality, uniqueness.
“The new brand is not for boring people”.Ginger & Jagger’s collections are an evocative poetic realm, where Nature’s sculptural shapes are eternalized through handcraft, with unique artisanal techniques and an outstanding blend of superb materials such as brass, copper, exotic woods and marble. Ginger & Jagger is for the aesthetes, the rebels, the travelers, and the lovers.
Two persons, one earth
The main idea was to unite two forces that separately have their own personality and characteristics and when together become one and in perfect shape. The whole becomes much stronger than the sum of its parts and therefore Ginger & Jagger is a brand where two universes come together to create one that is unique and special.
The brand was developed in its main version and also a monogram version, which is an alternative summary of the main brand, that is applied in environments as reinforcement of the brand or visualization of Ginger & Jagger product or material.
In conjunction with the brand identity, geometric shapes and natural textures were created that arise from the interpretation of the form so the trademark symbol create additional graphics that complement the brand universe. The colors chosen are based on natural and rough elements and, by opposition, metallic and gold colors.
Photography: © Christopher Haiderer
Original Music: Automne, Alexandra Streliski
Music Performance: João Salcedo
Motion Graphics: Sílvia Antunes
Thx to: Paula Sousa, Gonçalo Cruz, Nuno Sá,
Yilmaz Zen, Marian Balko, Sílvia Antunes