House of Filigree

Housed in an emblematic building from the 19th century in the heart of the city of Porto, the House of Filigree is divided into three areas: the Museum, the Atelier and the Boutique. The house is born by the hands of Luísa and Pedro Rosas, sons ofDavid Rosas – founder of the company and homonymous brand of high jewellery and watchmaking – and belonging to the fifth generation of a family with links to jewellery since the mid-19th century.

House of Filigree takes on the big responsibility of dignifying Portuguese Filigree
by disclosing the particularities of its history. of Filigree takes on the big responsibility of dignifying Portuguese Filigree by disclosing the particularities of its history.

Key to Experience

The brand is based on a timeless reference in the genesis and in the way of expressing a compliment to the Filigree, the artisan and the artist.
We developed an identity concept based on the idea of representing the house key.
The symbology highlights the key as a way of accessing the house of knowledge and of authentic, interactive and multi-sensorial experience.

Identity, Print, Graphic Design, Catalogue, Packaging, Art direction – 2020

Brand Expression in Print

A house imagined brilliantly, executed beautifully.

House of Filigree’s graphic pieces embody the brand based on a visual grammar that includes graphic elements with a strong association with the Portuguese Filigree tradition.
Pieces such as stationary, notebooks (soft and hard cover), postcards, clips and bookmarks were created, as well as jewelry packaging and merchandising pieces (card holder, wallet and jewelry holder), pencils and bags (shopping bags and totebags) that make up a vast list of applications.

The brand and the visual elements are mainly applied printed in gold (with a selection of gold in accordance with the jewels) using Arjowiggins Keaykolour uncoated papers and applications in leather and metal.

This project has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Luísa Rosas, Paulo Valente, Mafalda Teixeira Bastos.

Studio Photography by Nuno Moreira
Model Photography Frederico Martins