SinceloBranding, Featured, Print, Space
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Since its opening in 1980, Sincelo produces at Rua de Ceuta shop the real ice cream of Porto city in Portugal. The Sincelo is the true tea salon of ice cream. Mythical space in the city, with decorative and elegant elements of the 80s, it quickly became the reference ice cream shop in the city, where parents and grandparents took their children and grandchildren to experience the best ice cream. The Sincelo is part of Porto’s heritage and the memory of the genuine tastes of several generations of Portuenses.
Rebranding, Graphic Design and Illustration – 2015
In 2015, as Porto becomes an international tourism destination, new ice cream shops and more options appear. After 35 years of existence, Sincelo has structural deficiencies, fewer customers and struggles not to close the doors.It became important to create a new life cycle, restore the brand and its legacy, giving a new graphic and visual breath to product excellence (James Oliver tasted, praised and promoted them in his magazine)
In between Classical beauty and modern objectivity
The rebranding of the brand respects and enhances the essence of the visual universe of a dated mood, making it classic and unusual.
The identity, typographically recovers a certain temporality stylistic and exploits a unique abstract and figurative imaginary, open to interpretation. The monochrome logo and multiple dimension illustrations create a rich set of coloured contrasts, applied in space (where hand-painted murals were created), the packaging, the postals, posters and motion design.
It was added a signature that enhances the history and values of the brand, not limiting or conditioning its transversality.
The Sincelo today is more Porto, more genuine and far more time lasting.
Queue at the door, the Portuenses and people all over the world are falling in love again for the Porto’s ice cream.
On April 15, 2016 a second store opened in the city of Porto, and it is expected a third soon.
The very positive results lead an expansion plan to various Portuguese cities.
Awaken your senses
The collection of 5 posters “Awaken your senses” printed on carbon pigment, materializes the universe of visual graphics that deviate from the ice cream shops standardized and boring language in order to explore a unique identity. The posters emit an aromatic essence of flavours that reminds a glass of Sincelo’s ice cream (they also remind the smell of perfumed sheets collected by the children in the 80s).
The collection of five posters “Awaken your senses” is limited and is only on sale in the Sincelo’s flagship store.
Photography: © NUMO / Nuno Moreira Motion Design: Tiago Campeã
Thx to: Teresa Aguiar, Fernando Cruz, LAMA, Joana Oliveira, Francisco Vaz da Silva, Ana Fernandes, Sarah Bouchir, Masha Dunaeva, Zé Vitro, João Alarcão
– Silver Award, for Graphic Design, in the ADC*E – Art directors Club Europe, 2016.
– Silver Award, for Branding, in the XVIII Clube de Criativos de Portugal Festival, May 2016.