SurformaBranding, Digital, Featured, Print
Type & click enter
Surforma is a new brand of Sonae Industria, that produces Laminates panels, an economical, ecological and flexible solution to be use in decorative and coating applications.
Branding, Posters, Website – 2018
Surforma means Surface + Form. Surforma targets architects, interior designers and furniture brands looking for innovating design.
Surforma brand was designed with a dynamic approach that emphasizes the multiplicity
of shapes and looks that a client can choose for the brand’s products.
Surforma Shaping Spaces posters
The collection of 5 posters is screen printing directly on the Surforma laminates.
To show all the potential of the product collections we made something special.
Shaping Spaces posters in AR
Augmented Reality (AR) was the technology selected to enable the interaction with the visual identity for every collection of the brand and the shaping spaces concept.
Clients can interact with the brand’s posters and know the product details.
Each poster shows the product with virtual and interactive content.
The clients just needs do download the APP in iOS and Android.
Posters beyond posters.
This project has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Ana Lencastre, João Rebelo Alves, Frederico Moniz, Artur Serra Araújo, Humberto Rocha, Leonardo Mira Lopes, Escola Artística Soares dos Reis
Photography: Numo / Nuno Moreira
Video and Motion Design: Silvia Antunes
AR Design and Mobile Development: Serafim Mendes
Screen Printing Artwork: Labspace