TrollBranding, Featured, Print, Video
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Troll is a magical thinking character brand from another world for a post-production company based in Berlin, created with motion capture technology.
Branding, Website – 2015
A brand figure
The identity is based on the Troll figure. We use typography as a figurative element and give it personality and expression. A logo that is reactive, moody and charismatic. How could we give life and articulated movement to a figurative logo? That was the challenge that was carried a conceptual step forward. From the use of motion capture technology it was possible to replicate actual movements and link them to the typography used in the identity, approaching the performance to a character.
Motion capture is the process of recording movement and implement it in a digital model (used in films like Avatar, Lord of the Rings,Tintin…). In studio and through a set of high-resolution infrared cameras, which react to a system of markers that indicate sub-millimeter positions in real time, we recorded and incorporated in the logo a series of actual behaviors, impossible to replicate in another way. We create a moving brand character.
We created a series of graphic options that allow the construction of a character, an emotional figure, while simultaneously deconstructing the idea of monster, making it fun, emotional and real.
Awarded with a Cannes Bronze Lion in Design – Identity, Festival de Cannes, 2014.
Awarded with a Gold for Best New Brand, in the XV Clube de Criativos de Portugal Festival, May 2013.
Directed and VFX: © Loopa
RRA Sound Design and Audio Mix: Francisco Rua and Pedro Ferraz, Audio Works: Miew
Photography: © NUMO / Nuno Moreira
– Bronze Award, for best Design Identity, at Cannes Festival, June 2014
– Gold Award, for best New Brand at Clube Criativos of Portugal, May 2014