Recently, the company has shifted its focus to high-performance supercars, launching its first model, the Furia. We are very excited to present the identity project that we did in collaboration with several talents. We started with the vision and strategy until the creation of the brand identity.
For the identity, we focused on the idea of performance and trajectory to create an original typography in collaboration with typographer Fatih Hardal.
The design has two main aspects: the curve line, the apex, the sweet spot to hit the inside of a curve. Perfect lines mean less wasted time.
And for maximum performance, the straight of a circuit is where the car has to give it its all, where the foot goes all the way down on the accelerator and demands all the speed from the car. Adamastor was born for speed and performance.
For the symbol, we thought of the idea of a shield. Its function is to protect and highlight the brand’s monogram, on different backgrounds with varied textures and in volume for greater prominence. The shape of the symbol reproduces the style of the designed typography, through long and geometric shapes, with controlled curves.
The colors create a modern and sophisticated environment and the typography a technological and technical tone. Adamastor’s signature, The signature “Drive with all your might” reinforces the idea of dexterity and the ability to master driving a true Adamastor.
Design & Creative Direction: This is Pacifica Creative & Brand Consultant : @pedroferreira64 Brand Strategy: @danielcaeiro Typography: @_hardal 3D: @sbusovsky Factory Photography: @vascomaialopes Car Photography: @joguedez Thanks to: Ricardo Quintas, Frederico Ribeiro, Gerardo Menezes, Olivia Quintas, Samuel Busovsky and all Adamastor Team. This project is dedicated to the memory of Alfredo Matos.