Primosfera restores, creates, and builds, seeking a balance between tradition and innovation. Each property is chosen with the same patience and perspective as curating an art collection. The company values authenticity and aesthetic excellence, ensuring a sensory experience that honors the identity of materials—sustainable, naturally sourced, solid, long-lasting, and environmentally clean.
For Primosfera’s public debut, we were asked to create a visual and physical document—one that would serve as a living testament to the brand’s values and purpose.
The film unfolds in three key moments of creation: material, idea, and work. Each phase is explored in relation to its elements, connecting rhythms, color palettes, sound compositions, and human presence with a narrative-driven text.
Designed as a complete piece, the film also has the flexibility to be broken down into shorter, more focused segments. By deconstructing parts of the text, color associations, and photographic elements, it adapts to different communication needs, forming new and compelling pieces.
The film, along with O Prefácio and the new website, was unveiled at an exclusive private event attended by top international investors with significant interests in real estate and a shared ambition for excellence.
This marked the brand’s first step in presenting a collection of buildings, each developed with the same meticulous care and dedication.