![](https://thisispacifica.com/wp-content/uploads/2023/12/Santiago_Site-11.jpeg)
Concept
This identity subverts a symbol of reward into a symbol of fatality: The shell became known as the shell of Santiago because when pilgrims arrived in Santiago de Compostela, they received a parchment and placed it on their hat as a reward for the long and hard journey they’ve endured.
The most distinctive feature of this identity is the shell turned into a weapon and the subtle blood-drop animation that trickles down from it’s inverted points between the spikes.
Typography
The typography, inspired by the extended letterforms painted on the ancient pilgrim route, is sharp and scathing.
![](https://thisispacifica.com/wp-content/uploads/2023/12/8DD9CF8A-5497-4FC9-AA34-323AA55F9A2B.jpg)
![](https://thisispacifica.com/wp-content/uploads/2023/12/C8DBE545-87A0-46C5-9FF4-3BB318743490.jpg)
![](https://thisispacifica.com/wp-content/uploads/2023/12/CBF62A77-74A0-474B-86FE-7F87ABDE38C2.jpg)
Credits A 313features production in association with Blanche Films. Created by Diogo Brito, Inês Braga and César Mourão Directed by Pedro Varela