The Good Paper Chain Exhibition

Fedrigoni invited This is Pacifica, among 27 creatives, to initiate a chain of posters with positive messages to be sent to eachother. The poster was addressed to the studio FBA — Ferrand, Bicker & Associados.

Poster and Print – 2015

Concept

The poster literally embodies an intention to build a message, to extend a connection, to register a physical gesture which carries itself timelessly like a fossil, a mark, a footprint. A message that seeks to convey the genuineness of a conception, which casts itself at each idea, each word, letter by letter. As J.L. Frazier wrote: “Faces of type are like men’s faces. They have their own expression; their complexion and peculiar twists and turns of line identify them immediately to friends, to whom each is full of identity”.

Photography: © NUMO / Nuno Moreira

Thx to: Ana Isabel Antão, Fedrigoni Club, 
Drogaria Galante, Nuno Moreira