The challenge was to build a premium, artistic, and international brand capable of uniting exclusivity, collectible value, and real-world applicability, distinguishing itself in a territory between art, design, and material.
The answer involved building a physical brand, almost imprinted on the material itself. CLAY is born as a contemporary and sophisticated identity, influenced by craftsmanship, art, and the expressive power of materials. The logo acts as a stamp: a mark that is not only seen but felt, as if engraved in clay, ceramic, or glaze.
The identity was developed as a striking and flexible visual system, with typography designed in a bold, organic, and memorable way, inspired by a universe of soft brutalism and neo-brutalism. The palette combines natural tones with more vibrant touches, reinforcing the tension between sophistication and expression. The result is an original, tactile, and distinctive language, designed to live in the material world and elevate each piece to the status of an object of desire.
CLAYClient — ClayExecutive Creative Directors — Pedro MesquitaCreative Directors — Filipe Mesquita, Pedro Serrão, Pedro MesquitaAccount Director — Joana BaboDesigners — Carolina Peres, Pedro Serrão, Pedro MesquitaMotion Design – Daniel Sousa, Sérgio Manko