Make a Mark is an exclusive innovation initiative led by three of the world’s reference names in premium packaging: Estal, Avery Dennison, and Leonard Kurz. Every year, they invite they invite some of the best world’s top packaging design studios to develop an integrated concept that pushes boundaries through bold thinking and creative originality. For the 2025 edition, we were asked to create a project within the gourmet category.
From the outset, our minds went to an extraordinary discovery recently made in Portugal: wild black truffles. Inspired by this finding, we set out to create a brand universe (naming, identity, and packaging system) that would finally give the Portuguese truffle the recognition it deserves.
In collaboration with Estal, we designed a bespoke jar, paired with a custom cap developed by Tapi, to create an entirely new user experience. We crafted the label using Avery Dennison’s innovative Limestone paper, finished with a refined touch of Kurz hot stamping.
The result is LEVITA: a truffle brand whose packaging unites beauty and purpose. Designed to go on the table, the cap allows for slicing the truffle directly over the meal, elevating the final moment of any dish.
We are currently looking for a client for this project.
If interested, please send us a DM or reach us at info@thisispacifica.com
Special Thanks to: Miguel Garcia, Adolfo Vilchez and Stefano Mogno.
Glass Jar: Estal
Paper: Avery Denninson
Foil & Emboss: Leonhard Kurz
Cap: Tapi Group
Printer: Vox
3D: Trycle Studio