The brand identity and packaging should highlight the variety and freedom of ingredient combinations available, emphasizing the endless possibilities within each bowl. The brand should be vibrant and playful, capturing the tropical and fresh essence of the cuisine while also reflecting the urban, practical, and cosmopolitan character of major cities.
As an extension of the Lolo Poke brand, the “Posters of Ideas” were created to bring the Bowl of Ideas concept to life in a tangible and physical way.
Produced in a 50×70 cm format, each poster features a color base representing the Poke Bowl, along with graphic stamps symbolizing the brand’s presence in three global cities—Paris, London, and Dubai. Adhesive paper cutouts, shaped to resemble the various ingredients that can be combined in a bowl, were then applied to the printed base, forming a complete composition. Finally, the poster underwent a second UV ink printing process, overlaying the Lolo Poke logo and the tagline “Bowl of Ideas” across all elements.
Ultimately, the Posters of Ideas embody the brand’s spirit of creative freedom and the rich variety of ingredients that define its identity.
