Every day, STAR Life shares stories of great women. Yet there is a subject that remains absent: menopause. Today, 1 in 2 women in pre menopause feel that it is not talked about enough.
A fan shaped book that opens the dialogue. An intimate, light and empathetic editorial object that combines accessible scientific information with real stories. Short stories and chronicles that help to understand, normalise and create identification.
The design reinforces the concept. Illustration adds symbolic depth, typography brings a more human voice, and the fan structure opens both physically and symbolically the space for conversation.
Que os calores são o sintoma mais conhecido da menopausa há muito que se sabe. Mas o que faltava saber é que apenas 1% dos fundos de pesquisa são dedicados à menopausa.
The project expanded beyond the physical object. Copies were shared with doctors, journalists and influential women, distributed to libraries named after women, and released in digital formats including PDF and Instagram Stories, as well as an audiobook on YouTube and animated content on television. A shorter fan edition was also distributed across 200 pharmacies, with 5000 copies.
Project developed by This is Pacifica in collaboration with the in-house creative team at The Walt Disney Company for the STAR Life channel.
Stop Motion by Silvio Teixeira Studio
Book Illustrations by Carolina Maria
Book Photography by Nuno Moreira