The identity Mountains of the Sea is a typographic sea mountain. It is imposing, strong and immense like great mountains and great waves. The solid composition allows for the idea of a sharp, robust and strong block of letters. The Symbol combines mountains and waves in an idea of movement, nothing is still and everything happens at different speeds, focusing on what is happening and what is yet to happen. The brand’s visual style is very cinematic and photographic in an analog register, where texture, color and light are decisive as intimate and close perception.
Directed by: Nic Von Rupp & Ian Tavares Produced by: Nic Von Rupp & Antonio Oliveira Editor: Ian Tavares Assistant editor: Henrique Castanheira Sound design Francisco: Schlingensiepen Filmed by: Eduardo Vento Additional footage by: Nuno Dias, David Ochoa, Clem McInerney Branding & Creative Agency: This is Pacifica