From the simple seed of an idea – living and working in beautiful places surrounded by interesting people – Outsite was born.
Outsite is rooted in a diverse, global community, using the remote work revolution to define a new way of life.
Outsite has members from different countries and also has locations around the world, Outside is an Open Space, now that is also the identity.
We redesigned the new Outside identity with the idea of “Open Space, Open Mind”, the new Stencil type, transforming the brand and every place in the world into open spaces of diversity, inclusion, and sharing. We worked on a new monogram, which is a contraction of the name Outsite (as a short version) with a mystical and spiritual meaning of life, it´s an additional element to the Outsite brand universe.
A new color palette and brand guidelines for communicating across multiple platforms were also defined. We create furthermore a signage system, divided into categories such as identification, usage, mindfulness, and space branding.
The branding is being implemented in more than 40 locations around the world according to each cultural location.
Special Thanks:
Emmanuel Guisset
Daniela Misleh
Rebecca Males
