The concept is based on the visual exploration of fearless, brave and courageous people.
Value and honor the ancestral legacy of our ancestors, in various fields of knowledge, visually exploring the past with eyes in the future and the present moment.
Restore the idea of raw materials, as something of exceptional value, spiritual and identifier of a culture of sea and land, of a “brave and immortal nation.”
The proposal focuses on a strong and dominant visual universe.
The brand is a combination of graphic elements that build a graphical environment that refers to Portugal transposing it to the world.
The visual experience leads the brand Portuguese Flannel to various typographic and visual compositions making it richer and more flexible, depending on the characteristics of applications and suports.
We designed various characters who obey the to concept defined: characters living from the land and the sea, and who represents activities that have a special and intimate relation with nature.
The variety of different compositions along with the typographic choices used, reinforces a more versatile look and the dynamic character of the mark.
MANY THX TO
Le Joy – Photography
Zeca Folhadela – Handmade silver keyrings
Zeca Folhadela – Handmade silver keyrings
Ana Fernandes
Cláudia Salgueiro
Marta Alburquerque
António Magalhães e Manuel Magalhães
– Cais Novo