Concept
This identity subverts a symbol of reward into a symbol of fatality: The shell became known as the shell of Santiago because when pilgrims arrived in Santiago de Compostela, they received a parchment and placed it on their hat as a reward for the long and hard journey they’ve endured.
The most distinctive feature of this identity is the shell turned into a weapon and the subtle blood-drop animation that trickles down from it’s inverted points between the spikes.
Typography
The typography, inspired by the extended letterforms painted on the ancient pilgrim route, is sharp and scathing.
Credits A 313features production in association with Blanche Films. Created by Diogo Brito, Inês Braga and César Mourão Directed by Pedro Varela
