STAR Channel, owned by The Walt Disney Company, is a prominent player on the Latin American television scene. In 2023, it was time to the EMEA’s STAR Channel launch. Which required the development of a brand more suited to these new audiences.
The STAR Channel brand is already established in the LATAM market, and we should honor its origins while crafting a fresh story that connects with a new audience and is coherent across all the touch points which are TV and Streaming within Disney+.
To share STAR’s story with a wide audience across 3 continents, we need to showcase its uniqueness. The central cut of the Logo Symbol gives it a dynamic touch, transforming it into a shooting star that can guide us in a new television universe.
It created “A Brilliant Change”.
We’ve tweaked the Logo’s central cut giving it a dynamic edge, that now resembles a “shooting star” guiding us into a new TV world.
The Shooting STAR leads the way in an exciting brand system that displays your favorite stories. We use light creatively, making it bold or playful. By combining dramatic lighting, eye-catching scale of typography, and graphics, we create a special brand system that works seamless on different platforms, like billboards, TV, and online.
And also a whole new brand system.
A Narrative that celebrates diversity across its 7 channels demonstrating commitment to inclusivity.
We created a cosmopolitan city where our shooting star revealed stories from suspense to humor, amplifying emotions that resonate with a wide audience.
In an international campaign we witness an extraordinary phenomenon – the birth of a supernova, marking the beginning of a brilliantly shining future for STAR Channel.
A supernova is a powerful and radiant stellar explosion, heralding the start of the STAR channel(s) launch campaign. Now, we can truly witness an extraordinary and intense phenomenon, the beginning of a bright future.
The brand system designed for STAR Channel has evolved to include six thematic channels, each intricately tailored to resonate with diverse audiences: STAR Life, STAR Comedy, STAR Crime, STAR Movies, STAR Mundo and STAR World.
Each channel has its story. When we have 7 channels that are developed within the same graphic ecosystem, it’s brilliant that all the stories are related.These stories amplify the emotions, suspense, action, romance and humor that defines each channel.
Star Comedy
Star Crime
Star Life
Star Movies
Star Mundo
Star World
This project is not just a rebrand is a masterpiece that showcases Portuguese creativity on a global stage.
Special thanks to @olgastudio.tv for the mind-blowing visuals and 3D art @m.u.s.g.o for supporting the stunning storytelling @pedrosompedro for the excellent sound design and a big shout out to @theplaygroundpt and @rfvieira for their visionary contributions.