Surforma AR Posters

Surforma is a new brand of Sonae Industria, that produces Laminates panels, an economical, ecological and flexible solution to be use in decorative and coating applications.

Surforma means Surface + Form. Surforma targets architects, interior designers and furniture brands looking for innovating design.

Surforma brand was designed with a dynamic approach that emphasizes the multiplicity of shapes and looks that a client can choose for the brand’s products.

Client

Sonae Industria

Year

2018

Categories

Digital Design, Art Direction, Branding

Links

Sonae website

The collection of 5 posters is screen printing directly on the Surforma laminates.
To show all the potential of the product collections we made something special.

Augmented Reality (AR) was the technology selected to enable the interaction with the visual identity for every collection of the brand and the shaping spaces concept. Clients can interact with the brand’s posters and know the product details. Each poster shows the product with virtual and interactive content.

Thanks to: Ana Lencastre, João Rebelo Alves, Frederico Moniz,
Artur Serra Araújo, Humberto Rocha, Leonardo Mira Lopes,
Escola Artística Soares dos Reis
Photography: Numo / Nuno Moreira
Video & Motion Design: Silvia Antunes
AR Design & Mobile Development: Serafim Mendes
Screen Printing Artwork: Labspace