Graham’s Ne OublieBranding, Digital, Featured, Product Design, Video
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Graham’s Ne Oublie
The Symington family has released 656 bottles of a Port wine that dates back to the arrival of their great-grandfather Andrew James Symington in Portugal in 1882. Now, 130 years later his direct descendants have bottled one of the remaining three barrels.
Branding, Print, Product Design, Video, Digital – 2014
During the weeks before the launch of the special edition (which took place in London) e-cards [save the date] and formal invitations were sent to guests. The printed version was a combination of fine papers and exquisite print finishing (thermo-stamping and embossing), bearing the signatures of the Symington family members, sealed with a wax seal of the Graham’s logo.
“This virtually immortal 1882 has such enormous color, depth, viscous concentration and intensity of flavor that it really has to be tasted to be believed…”
Financial Times – John Stimpfig
“It seemed strangely appropriate to taste Graham’s Ne Oublie in the midst of a raging storm – thunder, lightening, rain like stair rods. First, because it’s an electric Very Old Tawny – I’d venture to say, the most complete wine I’ve yet tasted from this ultra niche but growing luxury Port category.”
The Wine Detective – Sara Ahmed
This extraordinary wine has been bottled in a hand-made crystal decanter designed by Portugal’s leading glass manufacturer Atlantis. Three sterling silver bands, moulded and engraved by Scottish Silversmiths Hayward & Stott, carrying the mark of the Edinburgh Assay Office, adorn the glass. The decanter is presented in a bespoke presentation box handcrafted with the finest leathers by quintessentially British brand Smythson of Bond Street, one of the world’s oldest luxury leather goods companies. Hence, Ne Oublie represents the work of the very finest artisans of the three nations from which the Symington family is descended: Scotland, England and Portugal.
It is not a wine for everyone, but it is for someone with a sense of history, a sense of rarity. It is also a chance to take a look back into the nineteenth century.
Storytelling was the communication drive to envolve the target with the brand and product. The strategy was to come up with a teaser campaign where the Symington Family and the people involved with the brand tell the story of the product without revealing it completely. The 5 chapters and the complete documentary explored the hand-made process of the product development and reveals each detail of Ne Oublie and emphasises the family’s dedication to the wine and it’s region: the Douro.
Branding and Art Direction: This is Pacifica
Documentary Director: Artur Serra Araújo
Product Photos: © Filipe Braga
Lodge and Vineyard Photos: © João Pedro Marnoto
Case Photos: © NUMO / Nuno Moreira
Copywritter: Frederik Lazell
Thx to: Paul Symington, Eliana Soares, Adriana Cardoso