Pacifica has skillfully crafted the brand’s identity, reflecting the innovative and liberating access to healthcare that Liber offers. The brand’s communication, adorned with thoughtfully designed illustrations, establishes a more engaging and direct connection with tech-savvy users. Liber’s approach transcends the conventional, empowering individuals to take control of their health without the need for rigid schedules or hospital visits. Welcome to Liber – where freedom meets healthcare.
Illustration: José Cardoso