Principal is a wine from Fladgate Wines produced at Quinta Colinas de São Lourenço and is one of the most prestigious wines from the Bairrada region in Portugal. The 61 hectares of vineyards are spread across the rich clay-limestone soils that dominate the gentle hills of the property. It is made with three of the most famous red grape varieties in the world — Touriga Nacional, Cabernet Sauvignon and Merlot. These meticulously planted and cared for grapes are vinified by gravity, producing an iconic red wine that can compete head-to-head with the best red wines in the world.
Its complexity translates into a full-bodied profile, generous volume and long persistence, combined with fine, soft tannins, which result in great aging potential.
An opportunity arises to refresh the brand with a timeless perspective, preserving its classic and traditional style while adopting a contemporary approach.
The new brand and label design invokes the testimony of virtues and feelings that govern life through existing emblematic symbols, such as family and love, spirituality and culture, encounter, friendship, work and progress… through a more assertive, pure and elegant visual language, where volume and gold are evident as rare and valuable pieces that stand out against the textured whiteness of the cotton paper. We kept the aura, but rejuvenated the spirit.
