Each shirt incorporates NFC technology in the sleeve, allowing fans, by simply bringing their phone close, to access a digital experience linked to the specific title associated with that shirt. This creates a direct connection between the physical object and the club’s history. The technology serves the concept without compromising its aesthetic: invisible yet transformative, turning the shirt into a portal to collective memory. The NFC system was designed specifically to generate organic social content and interaction among buyers, enabling each fan to share on social media the title associated with their shirt and even exchange titles with other supporters.
Credits:
Concept&Creative Direction: This is Pacifica + Pedro Lima (Special Guest)
R&D – Bernardo Lago Cruz
Studio Photography – Nuno Moreira (Numo)
Editorial Photography & Production – Frederico Martins & Lalaland
Film Production – 78 Films
NFC Technology – ZATAP
Textile Production – Pocargil