presidente dos presidentes

The President of Presidents Shirt

The President of Presidents Shirt pays tribute to the 2,594 titles won by FC Porto during the 42-year presidency of Jorge Nuno Pinto da Costa, in an exclusive and limited edition of 2,594 shirts — one for each title — celebrating one of the most remarkable eras in the history of the club and world sport.
The 2,594 titles, written in blue, form the two stripes through which FC Porto has become known worldwide and that are part of its cultural identity. Each shirt is individually numbered, reinforcing the collection’s exclusivity. The piece deliberately distances itself from fanwear codes to position itself as a historic collector’s item.

The titles span all eras and 21 sports disciplines — from football’s most iconic victories to triumphs in hockey, handball, basketball, and athletics — reinforcing that every win carries equal value and contributes to a single shared heritage.
On the back, the embroidered number 42 is derived from the handwriting of the President of Presidents, taken from one of his many handwritten notes. This personal and iconic gesture becomes a collective symbol — a poetic detail that highlights President Pinto da Costa’s connection to art and culture.

Client

Futebol Clube do Porto

Year

2026

Categories

Apparel & Beauty, Digital Design, Art Direction, Branding, Product design, Packaging, Film

Each shirt incorporates NFC technology in the sleeve, allowing fans, by simply bringing their phone close, to access a digital experience linked to the specific title associated with that shirt. This creates a direct connection between the physical object and the club’s history. The technology serves the concept without compromising its aesthetic: invisible yet transformative, turning the shirt into a portal to collective memory. The NFC system was designed specifically to generate organic social content and interaction among buyers, enabling each fan to share on social media the title associated with their shirt and even exchange titles with other supporters.

Credits:

Concept&Creative Direction: This is Pacifica + Pedro Lima (Special Guest)

R&D – Bernardo Lago Cruz
Studio Photography – Nuno Moreira (Numo)
Editorial Photography & Production – Frederico Martins & Lalaland
Film Production – 78 Films
NFC Technology – ZATAP
Textile Production – Pocargil

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